It has become quite simple in our day to make money with a website simply through putting up advertisements with Google Adsense, Yahoo Ads or some other vendor on your website. Just by putting a little html code into your site will make ads display, usually along the same theme as your site, and every time a visitor clicks on one, you make a little money. Multiply that by hundreds or thousands and you are looking at making some serious money on your website endeavor. Heck, even if you only get a few dozen clicks a month, you can make some nice spending cash. Do it over and over with lots of websites making a little money each month and you could even replace your current income.
The trick is getting those visitors. Of course not everyone that visits your site will click on an ad, so you usually have to get thousands of visitors just to get a hundred or two clicks. So how do you get the traffic? Well, you could pay for advertising of some kind, but that just means you are spending money to get visitors to your site to make some money. By then, you are not likely to make much. However, it is very possible to make them come to you for free by engineering a “niche” site that is built in such a way as to automatically make your site rank well with Google. This is not always a guarantee though. Sometimes you will end up with a site that just goes nowhere, but other times, you will end up ranking on the first page, or even first rank, in Google for your “longtail” keyword.
This is done first by utilizing Google’s Adwords tool to find keywords and phrases that people are looking for, typically between three and twenty thousand “hits” a month. Then, you check if that word, or far more commonly phrase (longtail keyword) is available to buy as a website (.com or .net is by far best). This whole process is very time consuming unless you have a tool that does it all for you like LongTail Pro.
But once you identify one of these, you need to make sure that the competition is reasonable. If you type in your longtail keyword into Google, you can see what competition there already is for this longtail. If you see big names like Amazon, WebMD, .edu and .gov sites, you may want to start at square one; you’ll never be able to compete with them. However, if you see YouTube videos, Wikipedia articles, and no-name websites, you’re in business.
Now you just have to build a website with handful of articles regarding your longtail keyword and name your website “yourlongtailkeyword,” build some links to your site and wait. Soon Google will pick up on the links you have built (you should have at least a few article sites) and run their algorithm to determine if your site will make it to the top.
Here’s why this works. By choosing a longtail keyword that attracts a few thousand, but not too many thousand of visitors, you aren’t typically competing with the “big guys” where things like PR become more important. At this level of competition, content and your website name are big factors in ranking and that is why you choose your longtail keyword so carefully. No one knows exactly how Google’s algorithm works, but we do know that website name and theme are two of many factors that determine your rank in Google for a particular longtail keyword. So if you work in competition under 20,000 with name and theme maximized, you have a good chance of those other factors not being particularly important.
Many entrepreneurs have made a liveable and even wealthy wage doing this. Once you make the website, the money just comes (or sometimes it doesn’t) and there is very little upkeep. Folks particularly enjoy the fact that this is a way to make extra money that requires very little initial investment. It can be done with about a $10 domain and $5 a month hosting account. And hosting sites will typically host unlimited websites for that same $5-ish fee. You don’t have to be a computer expert either. Website building does require a learning curve, but you don’t have to know any html or coding, it is like working in Windows; you just have to learn how things work, but it isn’t complicated. Just give it a try. You could make some extra money, or even make it BIG!